Outbrain Acquires Scribit

Posted on December 11, 2012 by Gregg Freishtat  

We are excited to announce that Scribit has combined forces with Outbrain!  I met with Outbrain CEO, Yaron Galai, and their head of strategy, Gilad de Vries, a couple of months ago and it quickly became obvious that there was a tremendous product fit and - more importantly - a... Read more

Boost Email Campaigns with Compelling Content

Posted on September 28, 2012 by Gregg Freishtat  

It is very simple to develop compelling email marketing campaigns if you keep your email marketing team focused on the customer and what your customer needs.  Ask these 3 questions every time you kick off a campaign to give its performance a boost:

1. Does my content build... Read more

Maximize Your Content Resources

Posted on September 21, 2012 by Gregg Freishtat  

When meeting with marketers, I repeatedly hear how they are being asked to drive more awareness and leads with the same resources, or worse, with tightening their resources. Many of these marketers have content resources. They have done their job in educating management and... Read more

What is Content Merchandising Anyway?

Posted on September 14, 2012 by Gregg Freishtat  

With today’s increasing awareness that “if you’re not content marketing, you’re not marketing” any conscientious marketer or business is carefully following informative articles and attending workshops and webinars on how to effectively create, curate, and share quality... Read more

Ride The Wave: Grow Your Business With Social Sharing

Posted on September 7, 2012 by Gregg Freishtat  

The business world has undergone a revolution since the use of the Internet became widespread. With the web, business owners are finally able to promote their company to potentially millions of people without having to spend large quantities of money on advertising campaigns.