Outbrain Acquires Scribit
Posted on December 11, 2012 by Gregg Freishtat
We are excited to announce that Scribit has combined forces with Outbrain! I met with Outbrain CEO, Yaron Galai, and their head of strategy, Gilad de Vries, a couple of months ago and it quickly became obvious that there was a tremendous product fit and - more importantly - a near perfect alignment of culture and vision. It was an opportunity we could not resist. Both Scribit and Outbrain see seismic shifts and opportunities as more and more companies continue to shift their marketing dollars online and, in particular, to content marketing. This deal will enable us to quickly accelerate the value that brands and publishers derive from their online marketing efforts.
Outbrain gives us larger a platform, greater scale, global reach, and an amazing team of people who share our vision and passion for online marketing and creating amazing consumer experiences'. We will be able to accelerate our product plans and sales and marketing efforts in ways we could never have accomplished on a stand alone basis. Once we learned about Outbrain's desire to invest in both the Scribit Platform and retain the Scribit team - all of whom have joined Outbrain as part of the transaction - it was clear that the deal was a win/win for everyone.
On a personal note, I would like to thank and congratulate the entire Scribit team for all of their tireless effort and endless talent in creating such an impactful and powerful new content marketing platform and an all around great company. We look forward to continuing to serve all of customers and look forward to announcing some of our exciting and innovative new product plans in the near future.
Also check out Yaron's blog post on the acquisition.
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