July 23 2012
Scribit Content Marketing Platform Reports Best Practice Results
Company Releases Key Findings for Best-in-Class Content Curation
Scribit (http://www.scribit.com), the first Web-based content marketing platform that enables agencies and businesses to realize the benefit of sharing content across social media released key findings that are outlined in a 12-step process for businesses who seek to develop best-in-class content curation. The Scribit platform allows online marketers to easily find, publish and share quality content from premium brands to increase engagement and drive traffic to their sites.
Repurposed content is the currency of the social Web and companies must maintain a consistent presence, otherwise they stand the risk of losing their audience’s attention. Curation allows businesses to continually update web presence without relying solely on their own output. Scribit outlines its key findings into 12 simple steps for businesses looking to win in content curation.
1) Define Your Brand
Use your social channels and the content that populates them, to define what you do. Let your social presence provide customers with a sense of transparency. This transforms you from a faceless business to the actual people behind the brand.
2) Build a Team
Create a team to oversee your efforts. Look for talent that is knowledgeable about your market and target audience. They should be intellectually curious and able to spot and shape trends.
3) Define Your Content Standards
Consider variables including what language and content is appropriate. Be specific with your standards to ensure consistency across platforms.
4) Choose a Distribution Tool
Premium content aggregation and distribution services are designed for businesses. Make sure that the tool you choose offers desirable content for your market, partners with top-notch sources and delivers the content with all appropriate rights secured.
5) Identify Key Credible Sources
Curation is only as good as the content that feeds it. Your audience needs to count on you to share relevant content they can depend on.
6) Build a List of Key Search Terms
Figure out what to look for and work with your SEO provider to find words and phrases that drive people to your site.
7) Set Up Social Media Accounts to Monitor Industry Experts
Gauge trending topics in your market and follow experts on Twitter, Facebook and other social channels.
8) Post Full Articles Whenever Possible
Avoid sending your audience away from your site to read a full article by looking for a service that offers licensed full-text content. This way, you can legally post complete articles on your site with all necessary permissions secured.
9) Share the Best Content Across All Social Media Channels
Differentiate by channels, while keeping in mind the typical audience for each. Keep an eye on relevancy even if tone may change across platforms. Time your sharing to get the most effective reach.
10) Don’t Be Afraid to Repeat the Best Posts
The social web is fast and ephemeral. If you have great content that didn’t get the response you wanted, try it again.
11) Be Aware of Fair Use Practices: Link and Tag Correctly
Depending on the syndication tool you choose, your content may be delivered to you already tagged, linked and ready to go. If not, make sure you add the correct tags and insert all necessary links for attribution.
12) Explain Yourself
Don’t expect your audience to understand why you chose to post what you did. Defining what you post will make your brand and content memorable and personal.
“Brand visibility, thought leadership and deeper audience engagement are all the result of content curation done right. Companies across all industries need to put a concerted effort into finding and sharing relevant, credible content and posting it to their website and social channels,” said Gregg Freishtat, CEO of Scribit. “By using a technology such as ours, companies are experiencing tangible results including increased brand awareness and improved sales.”
Scribit empowers online marketers to realize the benefit of sharing relevant content across social media. Scribit’s platform provides instant access to the best content on the web for publishing directly to social media and emails. And every single person who clicks on that content is brought back to the marketer's website for real commercial impact. All fully licensed content - when clicked upon - drives traffic back to the marketer’s site. We turn content sharing into traffic and sales. Based in Atlanta, Scribit is led by an experienced senior management team that created Vertical Acuity, home of the world’s first Content Logistics Platform. Learn more about us at http://www.scribit.com and http://www.verticalacuity.com. Like on Facebook and follow on Twitter.